Eileen Brown (author)

£14.99 Standard
€19.99 Euros
$24.99 US Dollars

Order online

This new edition is updated to cover the latest thinking, practices and technology such as Google+.

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign.

It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

 
Downloads

Take a look inside (5.2Mb)

 
Reviews (of first edition)

A comprehensive and accessible guide for the ill-informed and experienced alike.
John Ling, Regional Communications Officer, Chartered Institute of Marketing

Eileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, "Working The Crowd" demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking.
Sarah Speake, Industry Director, Technology, Google UK

Want a grounded business book that spells out in practical terms both the strategy and the tactics for using social media from a tech industry veteran? Want strategic social media insights applicable both in Europe AND the US? And want it all told in a warm, personable style that combines the right amount of strategic case studies with the right amount of nuanced tactics?

If so, Eileen Brown’s Working the Crowd: Social Media Marketing for Business is for you. From the early advent of blogging to the use of social games for business aims, Brown takes the reader step by step through this complex subject. Whether promoting your own personal brand (remember to put your networks on your business card!) or being the spokesperson for a billion-dollar business (and having to contain PR backlash), business readers will find useful nuggets throughout.

Often social media books are written outside the corporate walls, from the pie-in-sky viewpoint of the visiting consultant, or solely with one corporate viewpoint or experience. Brown’s varied experience and analysis of both the small and large businesses’ need for social media makes her advice stand out from the crowded field - and told in the lively voice those hearing her via social media channels have come to know and love.

As a business person, you already know how to work a crowded room - learn here how to extend your company and your brand across the Internet!
Betsy Aoki, Senior Program Manager, Social Media, Microsoft

A comprehensive, no-nonsense review of the social media landscape, what it means for you and your business, and how to use it as an amplifier for your goals.
Jason McCullough

Working the Crowd is packed with pragmatic tips, hints and insights from someone who has lived and applied these tools on all levels from small business to multinational corporation.
Bruce Lynn

I was lucky enough to get a preview copy. Eileen and I have been working together and bumping into each other for years, which is why I agreed to read it. It's full of no-nonsense advice and useful anecdotes. If you want to progress in business, don’t wait to be discovered. Make sure you have a great online profile and a positive brand. Read this review in full
Kate Gregory