|Reviewed by||James Poxon MBCS CITP|
|Score||10 out of 10|
As computing degree courses become increasingly specialised it is more important than ever for students to remember that IT frequently needs to be considered in a business, rather than purely technological context.
For many companies, IT acts as an enabler to achieve competitive advantage and this book aims to introduce computing students to the link between computing and business in order to show how important IT systems are in improving profitability in today’s marketplace.
By steering away from detailed technological descriptions and focusing instead on computing and business concepts, this book is very accessible and informative to anyone at any level of IT or business knowledge.
The text is punctuated by a great many relevant and topical examples, such as a detailed examination of Amazon, the revenue opportunities of Massively Multiplayer Online Games, the potential of web 2.0, and a discussion around the open source debate, all discussed in an understandable, commercial context.
With 14 chapters this book covers a very wide range of topics, but the quality of writing ensures that the overall subject of electronic business is covered very comprehensively. The author is not afraid to question his own views on a subject and does so in an engaging way more than once in the book.
There are many references to other papers and textbooks which underpin the academic nature of this book. This adds weight to each of the chapters and provides some interesting insights, especially when discussing topics such as the difficulties in managing and interpreting the floods of data captured by storecards, or the increasing importance of business intelligence.
The book is extremely well written and presented in the first person in a congenial style that will appeal to a wide range of readers. The author clearly understands the subject and has produced a book that is of interest to a much wider audience than would a purely academic textbook.
For anyone looking to understand the importance of IT to business, whether from a historical or contemporary perspective, this book would be an ideal read and is thoroughly recommended.