Techmesh: Social Media - Friend or Foe

This year we have agreed with our friends at techmesh to let you know about their events. Please find the details of their latest one below.

Date/Time:
Wednesday 1 February 2012, 17.30pm - 20.15pm

Venue:
Ebor Suite, Holiday Inn York, Tadcaster Road, Dringhouses, York, YO24 1QF

Cost:
Free of charge for Leeds, York and North Yorkshire Chamber of Commerce Members (including techmesh members).

Non-Members £25 per person which must be paid prior to the event.

BCS Members can register at the reduced rate of £10. Register online via the link below first, then contact marian.smith@techmesh.org to arrange payment and check if your company is a member of Leeds, York & North Yorkshire Chamber of Commerce. If it is, entry will be free.

Please note we will charge £25 administration charge for a place booked and not taken where we have not been advised about cancellations at least 48 hours in advance of the event.

Includes: Light refreshments

Speakers:
Michael Ham, Programme Director, V Social Ltd
Simon Wilcox, Marketing Operations Manager, Smoothwall Ltd
Chris Allen, Managing Partner, Blacks Solicitors

Description:

Like it or loathe it social media is here to stay. More and more businesses are using social networks for marketing, recruitment and business development. Some play at it, others embrace it. But what are the risks involved? What are the legal implications when trusting staff to communicate on a mass scale? What does it mean for IT when networks are at risk of attack on a daily basis? From HR to PR, how does external communication help or conflict with business challenges?

Whether you are on board with social media or dipping your toe in for the first time, the need to implement a social media strategy has never been so great. Our first event for 2012, brings together social media and IT security experts, as well as one of the UK’s most influential legal tweeters - in one room for the first time.

An opportunity to hear first hand the risks involved in social media, how to safeguard your data, protect your reputation and implement a safe and practical social media strategy.

Timings:

17.30 - Registration and networking

18:10 - Introduction by Helen Silverman, Head of SME Membership

18:20 - Michael Ham, Programme Director, V Social

19:00 - Simon Wilcox, Marketing Operations Manager, Smoothwall Ltd

19.20 - Chris Allen, Managing Partner, Blacks Solicitors

19.40 - Refreshments and networking

20:15 - Close

Michael Ham, Programme Director, V Social Ltd

Michael is co-founder and Programme Director of V Social. Michael brings years' of new media platform experience aligned with a highly successful 12 year career in IT Recruitment and Executive Head hunting working for and on assignments with leading global operations. Michael helps incorporate Social Media into business. In working to understand business goals, Michael offers clarity and confidence to fully engage with the on-line business community. Michael is a six year veteran user (and breaker) and UK first million member of LinkedIn, avid business user of Twitter, and Facebook sceptic (unless used for B2C related objectives!).

V Social helps integrate a Social Media Activity Schedule and roadmap into a business: a ‘what’, ‘where’, ‘when’ and ‘time spend’ for each social media activity. V Social partner with leading organisations and experts to ensure that whilst businesses maximise the ROI of Social Media engagement, they are also aware of and are protected from the risks. Michael will highlight how V Social’s approach helps to capitalise on what the business is good at, building on it’s existing collateral and supercharging it’s ability to reach markets and communities.

Simon Wilcox, Marketing Operations Manager, Smoothwall Ltd

A B2B technology marketer - Simon worked across international and domestic manufacturing, software, electronics, imaging and distribution sectors over the last twenty years. Doesn't do Facebook, likes LinkedIn, has yet to see the point of Twitter. Simon will illustrate the tools that can help people to actively manage their organisation's and users web access - so they can create organisational policies that can include social media without banning it outright.

Chris Allen, Managing Partner, Blacks Solicitors

Chris Allen is the Managing Partner of Blacks Solicitors in Leeds. Blacks is a medium sized law firm whose clients are made up from a mix of owner managed businesses and individuals. Chris joined the firm as a newly qualified solicitor in 1994, became an equity partner in 1997 at the age of 29, took on the role of Managing Partner in 2008 and received the award for Managing Partner of the Year at the Yorkshire Lawyer Awards in October 2011.

Chris has used Twitter extensively over the last 2 years to market Blacks and the personnel who make up the firm. The tweets he circulates are based around legal, sporting and local events. Blacks has expanded it's team of "tweeters" over the last 12 months and there is an ever increasing use of Linked In throughout the firm.

Unlike many of their competitors, Chris and his team have embraced social media as an alternative source of communicating with clients and potential clients. The team have a set of basic rules by which to gauge twitter material, but it's not rocket science! He is happy to share them with you.

Who Should Attend

This is a must attend event for all business professionals whether using social network sites for business or those that think they should be. For those involved in IT security, marketing or HR activity, wanting to find out more about the good and the bad in social media.

Structured Networking

Prior to the event as a registered attendee you will be provided with a full attendance list. Should you wish to met any other attendee, for a 10 minute formal chat in the networking breaks before or after the talks, please let us know the details and we will arrange this for you.

More Information

For further information, please contact our team on 0113 220 6375 or info@techmesh.org