Pricing by Value: Getting your True Worth

Date/Time:
Thursday 14 March 2013, 6.30pm - 9.00pm

Venue:
Boardroom, University of Westminster, 309 Regent Street, London, W1B 2UW

Cost:
BCS Members £12, Non-members £18

Speaker:
David Winch

Two of the toughest things for non-marketers running their own businesses are setting prices and selling. Many businesses, especially service businesses, price and sell in ways that leave their customers feeling ripped- off while they feel under-paid. Your business doesn't have to be like that!

David Winch will show you lots of practical ways to break the mould. He will challenge your thinking on the whole subject of how you set your prices, and explain his alternative in simple steps. In his talk David will examine the question "Are you getting paid what you're truly worth?" and will give you the tools to know the answer and to make that answer a 'Yes'!

This is a joint event with the Institute of Consulting, who are hosting the event and handling bookings.