BCS Consultancy - the truth behind Branding and how it influences buyers

Date/Time:
Thursday 12 September 2013, 6.30pm - 8.30pm

Venue:
BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA

Cost:
BCS Members £10 (+VAT@20%), Non BCS Members £15 (+VAT@20%), JCF & IC Members £10 (+VAT@20%)

Speaker:
Rebecca Jones, The Red Shoe Biz Woman

View the videos and pdf presentation

Synopsis:

Branding, both personal and professional, is an important topic for any consultancy business, but one which is often neglected within more technical disciplines.

This talk is aimed at consultants and will help them to develop their brand and profile to encourage buyers to select them.

During the talk, Rebecca will cover:

  • How brand can influence sales, tenders, bids and pitching
  • How others use branding and what we can learn from them
  • Why authenticity is more important than high profile campaigns and expensive re-brands
  • Ensuring your brand embodies all you do for continued successRebecca Jones works with companies and individuals who sell services to other businesses, her belief that passion, brand, people and communication is key to the success of any business led her to brand herself four years ago. She explains her techniques to attracting attention and sales via authentic branding.

PDF Icon PDF version of this presentation

The Red Show Biz - Part 1

The Red Show Biz - Part 2

The Red Show Biz - Part 3