Social Media: Legal Issues for Businesses

Date:
Monday 12 November 2012

Time:
6.15pm - 8.00pm

Venue:
Manchester Metropolitan University Business School, All Saints Campus, Oxford Road, M15 6BH

Cost:
Free and open to all.

Speaker:
Dai Davis

Synopsis:

The use of social media has been growing not just by individuals but also by businesses which are increasingly using social media as a marketing tool. However, individuals within businesses are using social media both for personal and business use. But what if those individuals misuse social media? Can they be fired?

What contractual and socioeconomic risks do businesses and the individuals face when using social media? How can these risks be identified and minimised? How should they be addressed?

Social media sites are designed to be 'easy-in', but are they as easy to terminate? Are there any special provisions in social media sites such as Facebook and LinkedIn for companies who use those sites as opposed to individuals?

What about 'the right to be forgotten'? Who is proposing it? Is it likely to be established? If so when and by whom? In what areas can social media be safely used by businesses? In recruitment? In marketing, promotion and advertising?

Social Media in the context of employment is of particular concern. What are the rules about collecting and using data when recruiting, monitoring and disciplining staff. How do those rules apply in the context of social media? What are the consequences of that use on contract termination? Whose data is it anyway? For example, can a member of staff be required to give up his Linked In or contacts or Twitter followers on termination of an employment contract?

Dai Davis

Dai is a Technology Lawyer. He read Physics at Keble College, Oxford and took a Masters Degree in Computing Science at the University of Newcastle-upon-Tyne before qualifying as a Solicitor. He is a qualified Chartered Engineer and Member of the Institution of Engineering and Technology (IET). Having previously been national head of Intellectual Property law and later national head of Information Technology law at Eversheds, he is now the principal in his own practice Percy Crow Davis & Co.

Dai advises clients on a wide range of intellectual property rights and licensing; computer and technology law matters. Dai also has considerable experience advising businesses on high-tech product liability, product recall and product safety issues. He is based in Leeds, although his clients are based throughout the country.

Dai Davis is a well-known speaker. Dai can be contacted on 07785 771 8721 or at mail@daidavis.com.

Continuing Professional Development (CPD)

This event could be part of your CPD, including as part of the CPD process for Chartered status. Further details can be found at www.bcs.org/cpd