Trader Media - The Digital Transition

Date:
Wednesday 21 November 2012

Time:
6.15pm - 7.30pm

Venue:
Warburtons Ltd, Back o’ th’ Bank House, Hereford Street, Bolton, BL1 8HJ

Cost:
Free and open to all.

Synopsis:

In its 35 year history, Trader Media Group (responsible for household names such as Autotrader) has made the world’s most successful transition from a publishing to digital business. As ever growing volumes of digital traffic are now moving away from desktop and onto mobile devices, so too must Trader Media’s digital focus.

In the presentation we will follow our journey from publishing house to the producer of award winning mobile apps which span across the different mobile Oss, as well our latest ventures into the mobile web and HTML5. In particular we’ll be looking into which key lessons we have learnt about architecting for mobile.

Trader Media Mobile App Awards received to date:
Effective Mobile Marketing Awards - Most Effective Mobile Application - B2B
Econsultancy Innovation Awards - Innovation in B2B Marketing
Revolution Awards - B2B
NMA - Business to Business
Big Chip - Best Mobile Project

Continuing Professional Development (CPD)

This event could be part of your CPD, including as part of the CPD process for Chartered status. Further details can be found at www.bcs.org/cpd