It’s easy to get stuck in the Jurassic age, to not evolve but you know what happened to the T Rex - extinction. And that’s what we all need to avoid and we think user experience is critical. Let me introduce myself - my name is Lisa, I work as an Innovation Manager here at BCS and I’m part of a team responsible for improving BCS membership product and services.

It’s all about the experience…

Did you know 68% of users leave a website because of a poorly designed User Experience (UX)? On top of that, 62% of user’s base future engagements on past experiences... Well it doesn’t take a genius to realise the importance of getting your website’s UX right!

So what exactly do I mean by User Experience? In the broadest sense, it can be defined as the overall experience you have when using or interacting with something - we have hundreds of ‘user experiences’ everyday - you are having a ‘user experience’ right now reading this blog...

In 2017 an organisation’s website can be critical to business success and getting your web UX right is no easy feat. Getting the user experience right is an art, when it’s good, the user won’t even notice - they will get done what they need to get done and move on - simple. But a poor experience can trigger frustration, impatience and on a bad day - rage. We tend to hear about the bad experiences more than the good and bad news spreads fast.

So how do you improve your user experience? Well 6 months ago we embarked on a project to improve our online member experience. We created a team of multi-disciplined individuals responsible for member insight, copy writing, user design, coding and web design with a single goal to completely reinvent how a member experiences membership online. Well, we are nearing the end of that project and we are ready to let you in on some major spoilers....

Spoiler alert- The new platform is called MyBCS …

MyBCS will replace the current ‘Member Secure Area’. MyBCS is ...

... all about members

We have used member research to inform our development plans - to improve the areas we know members most engage with and reposition the benefits which members do not necessarily know we offer but say they want.

... all about the UX

MyBCS improves how we deliver member benefits online - we have reviewed and completely overhauled the online user journeys so that members can get to benefits and services fast in a visual and interactive way.

... all about functionality

MyBCS offers improved user journeys and new features such as interactive maps, video content, dynamic content and push alerts (such as membership renewal notices). 

... all about future-proofing

MyBCS is running off a new open-source CMS platform Umbraco which will allow us in the future to offer personalised content which will be based on the information we learn from a member’s user habits.

... all about iterating

We have a roadmap for future releases for MyBCS. Once we launch MyBCS in July that is not the end - we have lots of future functionality we plan to release and we want to work with you - what would you like to see?!

MyBCS is launching Summer 2017 - keep an eye out for future spoilers!

About the author

Lisa DempseyLisa is an Innovation Manager at BCS - she has a passion for user experience and enjoys nothing more than improving processes... Well maybe eating quiche.

Comments (14)

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  • 1
    Alan Pollard wrote on 14th Jun 2017

    Congratulations on the new initiative from a Past President. I am all for innovation and making our Society and website as modern, relevant and user friendly as possible. Good luck.
    May I suggest that it might help you to gain support if you were to say what the new MYBCS will be able to do that the current Member Secure Area cannot. I couldn't really work that out from what you have written above.

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  • 2
    Manjula Senaratna wrote on 19th Jun 2017

    Good decision.Anyhow make it simply.

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  • 3
    James Hammond wrote on 22nd Jun 2017

    I have to agree with Alan Pollard's comment above; there is simply not enough information here about what MyBCS does differently to the Secure Area.

    How will this help with engagement of Members??

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  • 4
    Lisa Dempsey wrote on 22nd Jun 2017

    Thanks for your comments.

    In the lead-up to the launch of MyBCS, we will be providing further updates so please keep a look out for further information via this blog.

    In response to the query about how you can feedback, once we have launched MyBCS, we will be running feedback sessions with the member feedback panel. More information about the panel and how to join can be found in the ‘Get Involved' section of the secure area.

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  • 5
    Clifford wrote on 23rd Jun 2017

    Well done, Lisa.

    I'll be looking forward to the revamped UX, MyBCS. Well done on the job.

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  • 6
    Lawrence Ajayi wrote on 26th Jun 2017

    This is good. Looking forward to see the what myBCS has to offer. Keep it up.

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  • 7
    Hamidreza Fereidouni wrote on 27th Jun 2017

    Thank you, Lisa! It's a good news and I'm looking forward to touching the new platform.

    Also, I would like to suggest you to think about creating an application for Android and iOS-based smart phones alongside MyBCS web-based service.

    After ACS and ITP it's the BCS turn! I think it's better for BCS to rebuild its main website based on the new technologies, at least, it's better to be included a responsive design for its web pages.

    Wish you more success in this way!

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  • 8
    chisanga chileshe wrote on 30th Jun 2017

    This is good

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  • 9
    Ron Langan wrote on 3rd Jul 2017

    Great, but can we have a regular paper-based communication as I feel I get very little for my membership subscription.

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  • 10
    Chris Dale wrote on 4th Jul 2017

    Good news - could the UX efforts please address the 'infinite loops' that often seem to characterise the BCS site.

    Have just tried to join a Specialist Group and have been launched into another infinite loop being sent back through the same pages. Have had similar experiences in trying to complete other different tasks on the site.

    Thanks - the UX redesign would be greatly appreciated!

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  • 11
    Christine Arrowsmith wrote on 10th Jul 2017

    As a retired member I am always interested in find out how my industry is changing. I am afraid I did not get the chance to learn how to build web pages but I do find browsing very interesting.
    I am also pleased to see the resurrection of the Conservation subgroup.

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  • 12
    Tony wrote on 10th Jul 2017

    Looking forward to it!

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  • 13
    Moshe Michael Waserman wrote on 18th Jul 2017

    The UX redesign would be great addition leading to meners success which is BCS success.
    I totally agree about the concept of UX and the new effort.
    When I log in to my cell / telco provider I more often go to My XXXXX then the main company page.
    The same for banking etc.

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  • 14
    Kachollom Mark Rwang wrote on 27th Jul 2017

    Wow! This really sounds promising. Can't wait to explore! Well done to the BCS team, you guys are doing a tremendous job.

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