ECDL partnership prepares northwest for IT revolution

15 September 2003

BCS has joined up with the North West Development Agency (NWDA) to raise regional public awareness of computing skills and the importance of IT qualifications, particularly the BCS's European Computer Driving Licence (ECDL).

Through the Agency's North West NODE, the body responsible for the management of the project, a million pound advertising campaign has been launched to increase the take up of ECDL in the region by a projected 65%.

The campaign will primarily target the working population, people returning to work and young adults preparing for work. Regional businesses will also be targeted to show how ECDL is an essential qualification for their employees and an essential investment in the efficiency of their company, as realised by the NHS, the MoD and the Civil Service.

According to Steven Broomhead, Chief Executive of the Northwest Development Agency : "This is an important campaign to raise the level of ICT literacy in England's Northwest, decreasing the skills gap by qualifying the work force with a set of skills that can potentially increase promotional opportunities and increase inward investment. ECDL is an internationally recognised qualification and serves both the employer and job seeker in its clear definition of essential computer skills."

Rob Green, Director of North West NODE added: "Many people in the Northwest have good IT Skills although they are often self taught and do not have a formal qualification to show for it. ECDL is proof to themselves and employers of their computer competence. Those without IT skills will also find real benefits in having ECDL when competing in an increasingly tough job's market place."

Pete Bayley, ECDL UK director agrees, "Partnering with the North West NODE is not only vital to ensure the region reaps the benefits of a fully qualified work force, but also to ensure that local people can take advantage of the opportunities available to them with e-learning such as the use of the internet for recreation and business and emailing friends and family."

For further information please contact the BCS Press Office.