BCS London West - Essentials of Online Marketing

Date:
Tuesday 16 April 2013, 7.10pm for 7.35pm start.

Venue:
Lecture Theatre L.T 1.8 (first floor), Greenwich School of Management (GSM) at Greenford (part of old Glaxo/GSK) site, Horsenden House, 891 Greenford Road, Greenford, London, UB6 0HE | Maps

Access:

  • Tube:Midway between Greenford (central Line) and Sudbury Hill (Piccadilly Line)
  • Bus:Route 92 along Oldfield Lane North
  • Car & Parking:By car, leave the A40 at the Greenford exit and head north, up the hill towards Sudbury Hill and Harrow. The Campus is 500m on the left hand side.  For the multi-storey car parking, turn left (off the Greenford Road, into Oldfield Lane North).  After 200m turn left at the mini-roundabout into the site; the GSM multi-storey car park is on the left.

Cost:
Free of charge

Synopsis:

Marketing your Website should be Simple shouldn’t it? 

You probably understand your own business inside out, but there are so many different ways to promote your business online that the whole idea can be extremely confusing.

Do you want to...

  • understand how website optimisation (SEO) works
  • know what keywords your customers use when they are looking for your services online
  • confidently know the most cost effective way of marketing your company

 Then this seminar is just what you need!

Covered in this seminar:

  • Keywords - what they are, and how you can find the right ones for your business
  • Search Engine Optimisation (SEO) - how can you increase the position your website is displayed in search results for Google & other search engines
  • Website Usability - how well does your website persuade visitors to do what YOU want them to do?
  • Google AdWords - the world’s fastest growing advertising medium, AND a powerful, low cost research tool
  • Online Reputation - how you can use Social Media & online PR to build a strong reputation that draws customers to you

The Speaker:

Jayne Reddyhoff is a business consultant specialising in online marketing. Prior to setting up The Ecommerce Adviser in 2005, Jayne worked for a number of blue chip Technology & Consultancy organisations where she gained her business knowledge. The Ecommerce Adviser provides business focused website marketing services to ambitious Ecommerce businesses who want to increase sales and profitability. It does that in three ways:

  • Using Google AdWords to deliver ready-to-buy visitors to Ecommerce websites.  
  • Ensuring the website will convert those visitors into paying customers.
  • Monitoring website performance to determine what is working and what needs to be improved.

Jayne herself provides strategic online marketing consultancy to The Ecommerce Adviser’s larger clients.