Mastering Digital Business: BCS publishes guide to preparing for digital transformation

31 January 2017

Mastering Digital BusinessWhy is digital business so disruptive to traditional business models? How can you prepare for disruption in your industry? To help tackle these challenging questions and more - BCS, The Chartered Institute for IT has published Mastering Digital Business by Nicholas D. Evans.

Nicholas explains: “By its very nature, a disruption is extremely hard to predict. With careful analysis of digital trends, a keen grasp of the art of the possible and observations of recent ‘seismic activity’, you can get a sense of what to prepare for and how to react.”

The book provides a strategic guide for business and IT executives, applying today’s most disruptive technologies (including social, mobile, analytics and cloud technologies, wearables, intelligent automation, robotics, and the IoT) in powerful combinations, together with platform business models, a mastery of digital services, and leading practices in corporate innovation, to help develop and execute digital strategies for competitive advantage.

The book will be of interest to business executives and leaders, in both large and mid-size organisations, wishing to leverage disruptive technologies together with leading innovation management approaches within their business for digital transformation, continual growth, profits and relevancy and to keep ahead of the competition.

While many have written about discrete technologies, Mastering Digital Business is the first book that truly decodes digital business at the strategy level and shows how powerful combinations of disruptive technologies, together with platform business models, and a mastery of digital services are enabling breakthrough results.

Sanjay Sarma, Professor of Mechanical Engineering, MIT says, “Mastering Digital Business is a real wake-up call. For company leaders willing to see, react to and foresee the signals of change, this is a must-read manual.”

Henry Chesbrough, Professor at UC Berkeley Haas School of Business and Author of Open Innovation adds: “The New Imperative for Creating and Profiting from Technology'' says: “Nicholas Evans is a magician, weaving together the complexities of the digital world into a tapestry of opportunities for alert companies and managers. And like a good magician, he makes it look easy. Get started on your digital transformation with this book NOW.”

About the author
Nicholas D. Evans is a Vice President and General Manager at Unisys, a BCS Fellow and author of the new book Mastering Digital Business published by the BCS. One of Consulting Magazine’s Top 25 Consultants, and one of ComputerWorld’s Premier 100 IT Leaders, he has 25 years of consulting under his belt and is also a widely recognised digital business speaker and author.

About the book
This strategic guide for business and IT executives focuses on how today’s most disruptive technologies can be applied in powerful combinations along with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

ISBN: 9781780173450
Format: Paperback
Publication date: JAN 2017
Price: UK: £24.99; EU: €31.99; USD: $34.99
www.bcs.org/books/digitalbusiness

Mastering Digital BusinessAlso available in hardback.

ISBN: 9781780173627
Format: Hardback
Publication date: JAN 2017
Price: UK: £34.99; EU: €43.99; USD: $48.99
www.bcs.org/books/digitalbusinesshb

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