Better Demand Management: An Integrated Approach

Monday 7 March 2011
Registration & refreshments at 6.00pm with talks commencing at 6.30pm. Finishing around 8.00pm followed by wine, finger food and informal networking.

BCS, The Davidson Building, 5 Southampton Street, London, WC2E 7HA.
BCS London Offices (PDF)

Charlotte Newton

Cost to attend:
BCS Members: Free of charge
Non-Members: £15.00 + VAT @ 20% (£18.00 gross)


In this talk, Charlotte will take a look at why IT Demand Management is a challenge for many organisations.  She will outline an approach to improve discipline and efficiency in the definition of demand and the planning of supply, with particular emphasis on forecasting.   

Key topics covered include:

  • the context for Demand Management
  • upstream enterprise activities and their impact on downstream service response
  • managing forecast uncertainties
  • enabling effective Demand Management across multiple suppliers
  • and the value of an integrated approach.

About Charlotte:
Charlotte is an experienced IT leader and consultant.  She spent  20 years in Glaxo/GlaxoWellcome, her final role as Head of Corporate IT.  She joined IBM in 2001 where she certified as an IT Strategy & Change consultant.  Since joining IBM she has specialised in integrated services management and technology enabled innovation, working across industry sectors.  She is currently Chief Innovation Officer in a large IBM outsource client team, where she led an initiative to address the supply of malaria drugs in sub-Saharan Africa.  The resulting solution, using  smart stock management based on SMS messaging and Google maps, has been deployed as SMS for Life in Tanzania and has successfully delivered treatments to upwards of 300,000 people.
Target Audience:

  • Those involved in Service Strategy and Service Design
  • Anyone responsible for the business relationship with service customers
  • Product managers (of IT services)

Presentation (PDF)