The value of elusive information

Wednesday 25 February 2015

6.00pm - 9.00pm

BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Maps

Free of charge to BCS Members. £15.00 (+VAT) for Non-Members


Companies are under immense pressure to grow and prosper. This can only happen if the right decisions are made in a timely manner. So what happens when information isn’t there?

Forrester Research estimates that 90% of data stored within a company is not available for analysis. What is the root cause of this costly blind spot? What must executives do to address this data challenge that, if not addressed, will result in 33% of organizations experiencing an information crisis, “due to their inability to effectively value, govern and trust their enterprise information,” according to Gartner.

In this session, you will learn why companies are increasingly recognizing the importance of data as a strategic corporate asset - it’s a new competitive advantage that delivers business performance and innovation.  

You will also hear how business leaders are monetizing the value of their data by taking a holistic, yet pragmatic approach, to data discovery. This requires a fresh approach to embracing new technologies, business processes and employee collaboration that finally prioritise and align different data sets to specific business goals.

Companies that are able to turn complex data into meaningful information - and getting this into the hands of decision-makers through intuitive business analytics - witness a significant return on investment, with an average benefit of $10.66 returned for every dollar spent, according to a Nucleus Research analysis.

Hugh Cox is a recognized expert in helping organizations tackle business issues through intelligent data technologies. He is co-founder and chief data officer at Rosslyn Analytics, one of the fastest growing data tech companies in the world.