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Journal of Database Marketing

Journal of Database Marketing logo Journal of Database Marketing publishes a constant supply of in-depth practitioner focused analysis articles and case studies for today's ever more challenging and disparate multi-channel world.

With its emphasis upon the simple things, like a clear vision of where you want to get to and KPIs to tell you when you have arrived; and the fundamental things, such as a focus on People and Processes, rather than Technology, JDM is the only peer-reviewed international publication that deals with best practice across the whole area of Customer Management.

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