Judging a book by its cover

Butterfly book coverWe put a lot of effort into deciding what we put on the front of our books.

Our key priority is to produce a cover with an image that relates to the subject of the book, even though sometimes it can be a tenuous link!

For paperback copies, the cover is an essential tool which helps the book stand out from the crowd on book shelves. With the growth of the ebook market, this may not always be seen as a priority for some publishers.

For me personally whether it’s a paperback or electronic, quite often it is the image that attracts my attention first, and then the title. Accompany a dull, uninspiring image with a long and complicated or even cryptic title, and it’s highly unlikely that book will appear in my basket!

How much do you value the cover of a book? Could you guess the subject of our forthcoming book as illustrated by this cover? We’ll give a copy of the book away to the person, chosen at random, who guesses correctly (or closely)!

About the author
Karen joined BCS in 2008 working in the Marketing Team. Having graduated in marketing in the pre-www era, she has relished the challenge to keep up to date with the latest developments in technology and new media.

See all posts by Karen Manning
April 2018
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Search this blog