Building a Future with BRICs: The Next Decade for Offshoring

Mark Kobayashi-Hillary (Editor)

Publisher Springer Wesley
ISBN 978-3-540-46453-2
RRP $69.95
Reviewed by Siraj Shaikh MBCS
Score 6 out of 10

Building a Future with BRICs On the face of it the book promises a lot: what the future of outsourcing might hold with contributions by industry leaders from the four countries (Brazil, Russia, India and China) identified by Goldman Sachs.

Any business considering offshore outsourcing, and even those not thinking about it, may benefit from the insights presented here. But the book suffers from often one-sided views of its contributors and at times contradicting figures and estimates.

Moreover, while the BRICs theory is interesting, many argue that the idea that these four nations may necessarily become offshore outsourcing leaders does not necessarily follow.

The editor's introduction serves well to familiarise the reader with the BRICs context laying down the Goldman Sachs projections, followed by a discussion on virtualisation and the changing nature of the web. The following four sections, each devoted to one of the BRICs countries, present contributions from the various leaders of the offshore outsourcing industry.

The contributions are insightful and informative of the development of the IT industry in general in these countries from a historical perspective. Industry leaders highlight the strengths offered by the national and economic circumstances, along with the challenges they pose.

A couple of good chapters worth mentioning include one by Maia (of Vetta Technologies, Brazil) on driving up the value of outsourcing contracts, and by Pawar (of NIIT, India) on the Century of the Mind.

Some of the essays do, however, digress way beyond the focus on offshoring, divulging details and economics of a country unnecessarily. Also some basics on outsourcing and strategy are repeated over and over again, perhaps unavoidable in a book with a multitude of contributors. 

The book concludes with a contribution by the editor attempting to summarise the contents of the 12 main chapters. Adding nothing significant and written seemingly hastily, the conclusion could have been more useful.

Readers interested in offshoring will certainly find some of the sections interesting. I found the sections on Brazil and India well written.

Further information: Springer Wesley

April 2008