Young people most comfortable communicating online

16/10/2009

The majority of young people in the UK feel most comfortable communicating with others via the internet, a consumer electronics expert has said.

According to Stuff Magazine, companies should join the social networking 'bandwagon' as this is the primary way that friends keep in contact.

Businesses need to invest 'serious money' into developing products and online marketing strategies which appeal to younger people, the publication explained.

Zara Rabinowicz, technology expert at Stuff Magazine, said: 'Real life involves human interaction, but as with public speaking there is more scope for error and misunderstanding.

'Web users get the anonymity they crave with the option of involvement, rather than being forced to endure sales talks or queue for a product.'

She added that young people are aware of basic security issues when surfing the internet but should be more savvy about posting personal details including address and date of birth onto social networking profiles.

Recent figures from the Office for National Statistics showed that 86 per cent of people aged between 16 and 24 years-old access the internet almost everyday.