Halo success will be 'difficult to replicate'

24/09/2010

Sales of the new Xbox 360 game Halo: Reach have given Microsoft the 'upper hand' during the holiday season in 2010.

That is according to Brett Walton, chief executive officer of VGChartz, who said Halo, along with third-party titles like Call of Duty: Black Ops, Medal of Honour and Fallout, will see the Xbox 360 attract a lot of attention.

The comments come after sales of two million in its first day on release saw VGCharts estimate first week sales of 4.25 million.

According to the firm, this would make Halo: Reach Microsoft's biggest ever title, second only to Call of Duty: Modern Warfare 2, which sold 4.94 million units in its first week.

The expert also said Halo is now one of the most successful franchises of the last decade and claimed it would be difficult for small UK developers to replicate its success.

'A lot of the praise aimed at Halo: Reach centres around the sheer amount of content in the game,' he explained.

'Much of the success revolves around Microsoft's enormous advertising budgets as well as the obvious quality of the title and its huge following. In short, it would be difficult for a small UK developer to replicate.'