Tesco acquires majority stake in blinkbox

21/04/2011

Supermarket giant Tesco has announced the acquisition of a major stake in blinkbox.

The company has invested in the video-on-demand pioneer in a bid to improve its status in the internet home entertainment sector.

Richard Brasher, Tesco UK chief executive officer, said: 'Whether customers want to own the DVD, download a digital movie, stream a rental or all three, Tesco is committed to giving customers choice.

'We want to allow them to decide how they access entertainment content and on which devices, whether it's on PC, TV or tablet. The acquisition of blinkbox, together with a range of other services currently in development, means we can link physical purchase of a product to the building of digital collections in a new and seamless way.'

blinkbox chief executive Michael Comish, added now is a 'hugely exciting time' in the accessible entertainment sector and said the firm is pleased to extend its association with Tesco.