23bn tickets to be sent to mobiles by 2016

12/04/2012

A new report reveals that the mobile ticketing market will more than quadruple to 23 billion tickets sent by 2016.

Juniper Research estimates that four billion tickets were delivered during 2011 for airline, transport and entertainment events.

By 2016, one-in-eight mobile users in western Europe will use their phone as a contactless metro ticket and near-field communication mobile tickets will represent more than 50 per cent of all mobile ticketing revenue.

While there are clear profitability benefits of mobile services for operators, the report warns that businesses could lose out if they provide a bad user experience in terms of security and reliability.

Report author David Snow said: "Mobile ticketing may be the first mobile commerce application that will be adopted at a mass market level, so it's important that users receive a first class experience."

Smartphone sales achieved a "significant milestone" last year, as they exceeded PC sales for the first time.

Canalys said, globally, vendors shipped 487.7 million smartphones last year, up 63 per cent on 2010.