Data privacy 'a concern for consumers'


A large number of people in the UK could have good reason to be concerned by the levels of data privacy that are afforded to their most personal information.

Jane Frost, chief executive of Britain's Market Research Society, has told Information Week she believes a recent warning by the Economist Intelligence Unit that suggested consumers around the world are becoming more worried by data privacy could be accurate.

She explained innovative ways to use data research in big business are developing at a rapid pace, but privacy is not quite keeping up.

"Consumer trust in data sharing is taking a beating and organisations need to commit to ethical data sharing that respects personal privacy or risk jeopardising their relationship with consumers," Ms Frost stated.

Perhaps the only way to guarantee details are kept free of prying eyes and thieving hands is to invest in the relevant software to ensure it is not breached at any point.