What’s the big fuss about Big Data?

Wednesday 12 November 2014, 7.00pm

Greenford Campus, GSM London, Horsenden House, 891 Greenford Road, Greenford, London, UB6 0HE


  • Refreshments and Networking - 7.00pm (Compliments of GSM)
  • Talk Starts - 7.30pm 45 mins
  • Q&A's - 15 minutes


What’s the big fuss about Big Data?

Everyone’s talking about big data as the next revolution in IT. But what exactly is “big data” and why now? Is this more hype than reality, or are there any real commercial examples? What new challenges does this create and what new IT roles are emerging as a result? is responsible for marketing IBM’s big data portfolio and will attempt to answer some of these questions!


Bob Yelland is from IBM Marketing his knowledge and enthusiasm is first class as a Marketing professional who has had many years experience of the IT industry.

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