Should we believe in Unicorns?

Tuesday 27 September 2016, 6.00pm - 7.30pm

BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Map

Free to attend for both BCS Members and non-Members


Adrian Braine


  • 6.00 pm - 6.30 pm - Light refreshments and Networking
  • 6.30 pm - 7.10 pm - Talk - Should we believe in Unicorns?
  • 7.10 pm - 7.30 pm - Q&A
  • 7.30 pm - 8.00 pm - Refreshments and networking


There is an increasing trend for start-ups to remain privately funded for much longer than in the past so creating companies valued at $1 Billion or more. These so called “Unicorns” include companies like Uber, AirBnB and Drop Box.

These privately owned startups are delaying IPO and achieving eye watering valuations but, that in turn creates massive pressure to rapidly reach global scale. Consequently, Unicorn companies are becoming pervasive in everyday life but, as they strive for global domination, are they ignoring their impact on society? Similarly the vast sums of money being poured into largely untested companies has raised inevitable comparisons to the dot com bubble but, is it really the same?

This lecture will explore these key questions and what Unicorns are, the challenges they face and the benefits they can deliver. Considering their money fuelled rise, we’ll look at what the future might hold and whether Unicorns become the new norm or disappear into Silicon Valley mythology.

Speaker: Adrian Braine

Adrian is Entrepreneur in Residence at SETsquared Basingstoke and CEO and founder of Candescence a company that works with business to build great products and create commercial impact. In a career spanning 30 years he has been Director of Marketing for the global Connectivity business at Oxford Semiconductor and Director of Engineering at Metawave Video Systems. A business leader and product and go to market expert, he has been the driving force behind more than 20 new products with multi-million dollar revenues in the electronics, software and semiconductor industries. He brings a wealth of experience in hi-tech markets and combines more than 10 years of marketing and business management with over 15 years of product development and technical leadership.


PDF Icon Should we believe in Unicorns? - Adrian Braine

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