Big Data in Practice: How 45 successful companies used big data analytics to deliver extraordinary results

Bernard Marr

Published by
ISBN 978-1-119-23138-7
RRP £29.99
Reviewed by Deryn Graham FBCS, Senior Lecturer
Score 9 out of 10

This book “does exactly what it says on the tin”: presents 45 mini case studies on the use of big data for a diverse range of companies, from CERN to Uber. Marr’s books may not meet the academic rigor of scientific journals, avoiding difficult concepts like principal component analysis (pca), etc. or focussing too much on the negatives of big data analytics (unsuccessful companies or the inappropriate use of big data analytics; using a sledge hammer to crack a nut), however they do provide an important introduction to complex topics in a well-written, informative and entertaining manner.

I agree with Marr that the term “big data”, if not lost, will lose its impotence, although not all “big data” is relevant and the first objective of analytics is to make big data, “smaller data” through methods like pca.

Another excellent text from Marr aimed at non-expert readers with an interest in big data.

Further information: Wiley

August 2016