One Page or Bust: The power of storytelling for getting decision makers' attention

Thursday 20 September 2018

6.00pm for 6.30pm start

BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA

Martin Sykes, Chief Architect


As technology professionals, we often struggle to get critical messages across. How do we get the level of commitment we need from stakeholders? How can we describe important technical designs and plans without losing our non-technical audience?

The evidence proves that stories trump data when it comes to persuasion. It's also true that when you can get all the key information on one page it's possible for your audience to use it to retell your story and help it grow.

Even so, many people are reticent to tell stories because they believe "the facts" will speak for themselves, and they overload audiences with information. Martin will show us, based on practical experience, how the power of storytelling works and how to ensure your content stands above the rest on one page

About the speaker:

During the last 20 years Martin has been Director for Alignment, Analysis and Architecture at Cambridge Assessment, Director for Microsoft's Enterprise Strategy & Architecture Centre of Excellence and a lead in major organizations for their Enterprise Architecture teams and a coach to EAs around the world. Over that time Martin has been developing an approach to corporate storytelling through work in the public and private sectors called CAST that is described in the book "Stories that Move Mountains" which is now available in seven languages.

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