We are delighted to welcome you to celebrate International Women’s Day 2019 with us on Thursday 7th March. This month we have a brilliant presentation lined up by a guest presenter Dr Liz Calder who will be coming to talk with us about “Cognitive Bias”. Liz runs a Business Analysis Consultancy, Blue Raccoon Limited and works with large and small companies, primarily in the Life Sciences and Digital arenas. Liz is a doctor of Materials Sciences. Find out more about here on Twitter https://twitter.com/glowing_cactus.
Cognitive Bias is an intrinsic error in the way people think. Every day we make hundreds of decisions, some big and some small. There isn’t enough time in the day to weigh up all the facts for every decision we make so the brain uses mental shortcuts for speed. These shortcuts are a mixture of inherent behaviour and previous experience and, in order to be quick, the brain simplifies issues and throws out a lot of the information available to it. Because of this simplification the outcome is not always the one you get if you take the time to logically analyse a situation. Because they happen so quickly we aren’t even aware these shortcuts are happening; we just decide on something and move on. Find out more here http://www.adrianreed.co.uk/2018/09/12/interview-liz-calder-on-cognitive-biases-and-business-analysis/
We may include another item on the agenda as we continue to refine it in the run up to the event. As usual we plan for you to arrive from about 530 for drinks and networking with the event kicking off at 6pm. We look forward to seeing familiar faces and new ones too!