|Job title:||Community support marketing executive|
|Contract type:||14-month fixed term contract|
We are looking for a Community Support Marketing Executive to join our Academy of Computing Department in a permanent capacity, working full-time at our Swindon offices.
About the role
To assist in the planning, execution and optimisation of CAS marketing activity; aimed at increasing brand awareness and generating and converting interest in our marketing activity goals.
To be responsible for scheduling campaigns via our marketing platforms and systems. Includes setting up and executing marketing activity, reporting results and analysing for improvement.
Working in the Computing at School team and supporting the Marketing and Communications Manager with delivering the Marketing plan. Utilising communication streams across Computing at School (CAS) which consists of a network of over 400 volunteer Community Leaders driving collaboration locally, and over 15k members. Coordinating and delivering engaging content across our website and social media channels and creating content to promote upcoming events.
- Support the implementation of the marcomms plan for CAS, ensuring tone and direction are aligned to our strategy;
- Stimulate engagement of schools, colleges, teachers, school leaders, employers, academia and others within the CAS local communities;
- Source, share and moderate relevant content across multiple platforms;
- Liaise with external and internal suppliers;
- Moderate and facilitate engaging discussions via the CAS forum and social platforms;
- Support and market events to relevant audiences to meet ambitious engagement targets;
- Assist the Marcomms Manager in sending communications to members and stakeholders;
- Support the delivery of the monthly newsletter alongside the Marcomms Manager and Senior Press Officer, ensuring the content is engaging and links to our strategy;
- Create engaging social media content and drive the ongoing development of our communication channels with ideas and content, including for the website, events, webinars and reports;
- Work with the Marcomms Manager to monitor and report on engagement across social media platforms, providing analysis for paid-for campaigns;
- Uphold the organisational brands and brand guidelines, ensuring high standards of accuracy and consistency across our content;
- Communicate effectively with a range of stakeholders including students, teachers, academics, external providers and internal colleagues whilst being sensitive to the views and perspectives of stakeholders about the landscape surrounding computing education in the UK;
- Maintain an awareness of economic, social, political, environmental and technological developments to keep activity relevant and targeted;
- Support other projects within the Academy of Computing and BCS as required;
- All staff are required to comply with BCS policies and procedures at all times and adhere to the requirements of the Data Protection Act 2018;
- Flexibility is required of all job holders to adjust responsibilities as required from time to time by their Line Manager/Divisional Director;
- All staff will live BCS’ values and support our purpose;
- The content and reporting lines as detailed in this job description may be reviewed and changed from time to time to reflect organisational requirements.
Who are we looking for
- Educated to A-level or equivalent
- Proven experience in marketing or digital role
- Proven experience of managing marketing platforms
- Experience of working with other teams/stakeholders to deliver successful business outcomes
- Excellent communication and listening skills;
- Quick thinking with ability to identify opportunities;
- Effective and confident communicator;
- Passion and enthusiasm for marketing, technology, societal issues;
- Ability to translate business need into creative solutions;
- The ability to write creative and inspiring copy;
- Excellent inter-personal skills and the ability to manage cross-functional relationships;
- Able to demonstrate a full understanding of the marketing communications mix
- Demonstrable IT literacy with a broad knowledge and understanding of IT is essential
- Extensive knowledge of social media platforms
- Knowledge of the Computing education landscape is desirable
- May be required on occasion to attend off-site meetings / events or work outside office hours.