Almost all senior executives will have been struck by the ongoing demand for innovation. Being innovative has become a mantra for modern times, where organisations are striving to deliver great customer experiences in a fast-changing, digital world.
The clamour for innovation exists because effective change can make the difference between success and failure. However, the pressure for executives to find creative answers to intractable business challenges can create huge boardroom pressure.
This whitepaper looks at ways of harnessing innovation to create lasting business benefits.