Helping make words go further

The London Book Fair is always an enjoyable event and, if you love books like we do, it’s one you should try to get to at least once.

London Book FairI’ve attended the Book Fair for the past three years thanks to my role at BCS. Every year I come away with a renewed love of books, whatever their style, and a reassurance that despite the growth of ebooks and online content, the physical book is a long way from being killed off completely.

For BCS, the Book Fair is a great opportunity to showcase our range of books, published and forthcoming, meet with existing customers, suppliers and partners and explore opportunities for new relationships. As the global marketplace for getting everyone involved in the publishing industry in one place, our team were ready to make the most of this major international event:

  • Sales
    Our Head of Publishing had various discussions about selling books into a number of other countries, meeting with representatives from Africa, the Caribbean, Ghana, Nigeria and Philippines. In the past, we have had one of our books translated into Russian and another is being translated into Arabic. Now, there may well be opportunities for Polish and Brazilian translation in the future too!
  • Production
    All our published paperback books are also available as ebooks, whether from the likes of Amazon or Kobo, or on subscription from places like Safari or Books 24x7 . We were therefore keen to catch up with suppliers who provide these services, look at opportunities for us to sell our own ebooks and how we can improve our service so we’re producing and uploading ebooks as efficiently as possible.
  • Marketing
    Now this was my area of focus and I spent one day attending several marketing and PR seminars that focused on some the key issues faced by publishers and self-published authors, namely discoverability, budget and understanding customer needs. There were no clear cut answers, but there was plenty of inspiration for spending more time looking at data analytics, looking outside the box for PR stories and breaking down content into more bite-sized, digestible (and free) chunks!

It was this latter point that prompted the subject of our latest newsletter. The April issue has a 100% focus on free content - free templates, free chapter, free case study and a free ebook...

Of course, not everything we offer can be free. So with that in mind, we will be providing a 25% discount on all the books that feature in this newsletter until 31 May 2015.

If you haven’t already seen the newsletter, sign up now at www.bcs.org/booknews to get a copy - everyone who subscribes before the end of May 2015 will be entered into a draw to win a £50 gift voucher.

About the author
Karen ManningKaren joined BCS in 2008 working in the Marketing Team. Having graduated in marketing in the pre-www era, she has relished the challenge to keep up to date with the latest developments in technology and new media.

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  • 1
    BCS Publishing wrote on 2nd Jun 2015

    Congratulations to Jody Bray, who was drawn at random earlier today from the sign-ups to our newsletter last month. Jody wins the gift voucher.

    Thank you to everyone who signed up, hope you continue to enjoy our newsletters!

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Our business and IT books cover a variety of topics. Here authors, colleagues and other professionals share their thoughts on related subjects.

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