Tulin Pledger

Age: 40

Current Employer: ASG

Bagged this job by: ASG acquired Mobius where I was the director of marketing

Hunt out similar posts: Check out websites such as marketing-moves.co.uk

Highs: Cultural diversities within role

Lows: Cultural diversities within role

Happiness rating: 9

Qualifications: BA (Hons) Business Studies, Marketing Diploma (DipM from the CIM)

Other training: Presentation skills

Path trodden:

1995 - 2000 Macro 4 - Marketing assistant through to global marketing communications manager

2000 - 2003 Redwood Software - global marketing manager

2003 - 2004 Open Text - UK marketing manager

2004 - 2007 Mobius - EMEA marketing director

Currently working on: Path to optimisation for IT departments.

What I do:

• responsible for managing, developing and implementing the marketing strategy for the EMEA region;
  
  
• developed European marketing plans for financial services, telecommunications and utility sectors;
  
  
• assisted in growing EMEA revenue from 12 per cent to 23 per cent of total revenue over four years while Mobius;
  
  
• contributed over $100m to sales pipeline in first half of 2008 from marketing campaigns.

Market positioning

• develop EMEA-specific positioning for key vertical markets;
  
  
• confidently communicate Mobius and ASG positioning to press, analysts and sales teams.

Marketing communications

• manage the PR function in the UK, France and Germany;
  
  
• manage analyst relations with regular vendor briefing updates to the analysts at Gartner Group, Ovum, Butler Group, Bloor Research and Strategy Partners
  
  
• partner/ channel marketing;
  
  
• I work closely with the director of EMEA channel sales to develop a partner marketing strategy for the region. Currently managing partners and alliance in the absence of director of Alliances
  
  
• launched alliances with key partners to tackle regulatory challenges for MiFID (Open MiFID Alliance) and ‘Know Your Customer’ (KYC Alliance).

Lead generation

• run campaigns in up to five languages across the EMEA region;
  
  
• manage the outsourced telemarketing function;
  
  
• plan and manage participation at specific trade shows and also run successful roundtable dinners and breakfast briefings for prospects in the financial services sector.

Week at a glance: Each week is different so really can't say

Working hours: This varies but 9 to 5.30pm is the norm.

Options ahead: To run marketing globally