BCS EASG - The art of storytelling in relation to Enterprise Architecture

July 2016

Lorne Mitchell, Chair of the BCS EA Specialist Group talks to Martin Sykes, Head of Architecture and Design, Cambridge Assessment, and John Gøtze, Senior Advisor, QualiWare about the art of storytelling in relation to Enterprise Architecture.

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  • 1
    Gurdeep Rahi wrote on 22nd Jul 2016

    Interesting topic. Having done training on story telling for purpose of selling, did not really think of story telling in the context of EA.

    I guess at the end of the day it is about influencing others. Anyway good and interesting subject.

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  • 2
    RICHARD HILLIER wrote on 30th Aug 2016

    Interesting. Here's a few comments;

    The "heroes and villains" approach feels like a bit of an oversimplification - there are really multiple stakeholders.

    Essentially "Storytelling" is just presenting requiring communication skills - often taught as a general training class and not specific to EA or IT.

    One key thing for an EA team to remember is that they are part of the buyer organization & not competing with a seller / vendor; so they have to build a relationship of trust with those in their company making decisions and attempt to get invited along to any sales presentation from vendors and there to probe the vendors on the fit to the companies EA.


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