Platform Strategy

Laure Claire Reillier and Benoit Reillier

Published by

Routledge
ISBN

978-1472480248

RRP £28.50
Reviewed by A P Sutcliffe MSc CCI, MBCS
Score

8 out of 10

Businesses around the world are being affected by a series of new players in their fields. These innovative organisations work by providing an online service that establishes a direct connection between supplier and client. By concentrating on providing the service, it means that they have no need for facilities, stock, or other infrastructure required by the more established operations.

This book highlights how the use of an online platform can allow smaller companies the opportunities to reach new clients around the globe, and in the process, challenge the status quo. It illustrates how smaller organisations can quickly gain a commanding position in their various markets, and highlights many which are now becoming household names.

The authors examine the way in which these businesses have created a new approach to the specific business functions, and how it has driven other innovations. At the same time, they demonstrate how some of the more mature players have begun to adopt a similar strategy, and are using this as a way to maintain their market position.

At the same time, the authors also highlight some of the key problems; overcoming legislative issues, problems with cross boarding trading, or cultural anomalies. They provide some assessments of the finances involved, to demonstrate how and why the use of an online platform offers such significant benefits, to the organisations, and to society as a whole.

The book is extremely well researched and contains references to both academic studies and those from respected economic and financial institutions. The authors have many years’ experience within the field, and this is clear from the authoritative tone of the work; however, it is still easy to read and structured in a way that helps to build a clearer understanding of the topic, and offers some sensible advice that would be of real value across commercial sectors.

I found that the book covered most of the key points that are required in building a suitable platform strategy, and it provides some excellent advice on getting this right; but I did feel that the authors missed out by not discussing in more detail how to deal with more practical concerns of maintaining user satisfaction. Although it might be thought that the book would be for a limited “start-up” audience, there are many existing organisations that would benefit from considering the advice offered.

Overall, I enjoyed reading the book; as it shows, there are many aspects of online platform strategy that people still get wrong, but could easily improve.

Further information: Routledge

September 2017