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Mobile Apps are leading the way on innovative use of digital and mobile technology, and last Thursday’s BCS event provided a glimpse of emerging trends, opportunities and threats they present to both business and consumers.
Clearly, 21st century business is a crazy mixed-up world of multi-platform, multi-channel, multi-format, multi-device and multi-revenue (oh, and don’t forget mash-up) business models. Most brands, businesses and individuals must learn to adapt, compete, survive and perhaps even excel, in this challenging environment, but the key question is how best to go about it?
Recent headlines around privacy, super injunctions and scandals involving celebrities, sports stars and bankers make it seem like something new and dangerous has appeared out of the ether, when in fact it is nothing other than the usual effect of disruptive technologies and their use (and abuse), laced with a titillating hint of salacious gossip fodder. The rest is history, or not.
Next year’s Olympic Games mean that both the City of London and global coverage of the events will be awash with logos, slogans, brands and other sponsorship paraphernalia come summer 2012.
Simplify and facilitate. In my opinion, this should be a key principle for any modern business operating in the Internet age. It really baffles me to see many so called business models that appear to be doing just the opposite.
This may be something of a philosophical debate, because both are obviously very important for any high-quality content product or service. However, if you had to choose one over the other, which would it be?
This is first in a series of posts about cloud computing and digital content which will look at some of the immediate impact, as well as emerging and potential future trends of digital content in the context of cloud computing.
For this second post in the cloud series, I’d like to take a quick look at the challenges and opportunities around digital content storage in the cloud.
Following on from my previous post about storage in the cloud, the topic of content security, (aka how do you secure what is already stored in the cloud?), seemed like a natural next stop, hence this post no. 3 in the cloud series. What does it take for content to be deemed secure in the cloud and can it really be so?
Did I leave out anything? Well, there was just no other way to end 2011 than by taking a quick look at the big four buzzwords that will likely combine to unleash a perfect storm of disruptive forces over the next 12 months or so.

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