Digital Marketing - Customer Acquisition

Date:
Friday 30 January 2015, 6.00pm - 7.30pm

Venue:
BCS, 1st Floor, The Davidson Building, 5 Southampton Street, London, WC2E 7HA | Map

Cost:
This event is free to BCS members and non members.

Join BCS at www.bcs.org/join (10% discount code is LONDONW)

Agenda

6.00pm - 6.30pm - Networking
6.30pm - 7.15pm - Talk - Digital Marketing - Customer Acquisition
7.15pm - 7.30pm - Q&A and close

Synopsis

Having a successful digital marketing strategy is essential to ensure that marketing activities are supporting specific marketing objectives and to use effective acquisition techniques and digital tactics for online customer acquisition.

It’s important to assess where your organisation is within its sector and have analytical insights on key metrics and key performance measures on how your digital channels are performing.

All site owners are looking to reach more prospects and raise awareness about their products and services through an online presence. So, it’s critical to choose relevant online communications channels that will be the most effective in delivering the highest ROI.

This presentation will provide you with the information to develop an effective strategy that can help you to generate high quality leads and excel against the competition.

Speakers

Lubos Lendvay, Global Digital Marketing and Ecommerce Professional.

Lubos is a digital marketing professional with various industries business focused internet marketing experience including strategy, advertising and campaign management.

Able to efficiently manage projects from creating an entire digital marketing strategy unto new web presence launches and build fully integrated digital marketing campaigns.

Digital marketing activities and specialties: implementing digital marketing strategy, acquisition marketing, eCommerce and improving conversion rates, search (SEO and PPC), retargeting, affiliate marketing, social media, email marketing.