Data at SEGA Europe.

SEGA is one of the leading interactive entertainment companies in the world. Their studios include Sports Interactive, Amplitude, The Creative Assembly, Hardlight and Relic Entertainment. SEGA are responsible for games such as Football Manager and the Total War series.

This talk covers the types of data that are collected at SEGA, how the data is processed including utilising the cloud for Big Data, and how this data is made accessible to end users throughout the business.

The talk will then move on to explaining how Data Science and Machine Learning is being used at SEGA to gain further insight into player behaviour and to predict the future!


• 7.00 pm to 7.30 pm – Refreshments and Networking
• 7.30 pm to 8:15 pm – Talk on Topic
• 8:15 pm to 8:30 pm – Q&A and Close



Felix Baker:
Felix Baker is a Data Architect, and heads up the IT Data Team at SEGA Europe. He designs, manages and implements data pipelines and platforms, ensuring that end users throughout the business receive the data they require quickly and accurately. Felix has recently had a key role in implementing a cutting-edge cloud data platform for SEGA Europe, collecting and delivering gameplay metrics for studios including Sports Interactive & The Creative Assembly.

Felix gained a BSc degree in Computing from Sheffield Hallam University in 2006 and has over 12 years’ experience in development and data architecture in the Video Game, Retail and Travel sectors.

Stanley Wang:
Stanley Wang is a Data Scientist at SEGA Europe. He uses data to develop predictive models, to analyse player behaviour and to predict how products will perform in the future. He has played a key role in the introduction and development of state-of-the-art neural networks as part of a data-driven strategy to improve game design, marketing and business strategy.

Stanley graduated from the University of Edinburgh in 2016 with a BSc in Computer Science and then with an MSc in Speech & Language Processing in 2017 where his thesis involved the prediction of human emotion from speech recordings. At SEGA, Stanley has given talks helping to provide an introduction for those with an interest in machine learning and is passionate about public engagement in data science.



For overseas delegates who wish to attend the event please note that BCS does not issue invitation letters.

Business data intelligence and practicalities - London West Branch
Date and time
Monday 13 May, 7:00pm - 8:30pm
University of West London
St Mary's Road
W5 5RF
This event is sold out