Vacancy: Product Marketing Manager
| Job title: | Product Marketing Manager |
|---|---|
| Salary: | Up to £55,000 per annum |
| Location: | Swindon - Hybrid minimum 2 office-based days per week |
| Contract Type: | Full-time, permanent |
This role will be responsible for defining and delivering the product positioning, value propositions and go-to-market strategies that drive growth across our portfolio. Acting as the expert on our products, competitors and customers, the Product Marketing Manager ensures BCS is clearly understood, confidently chosen and continuously valued by employers, training providers and other key audiences.
Closing date: 10th May 2026
Proposed interview dates 14th - 22nd May 2026
Key responsibilities:
Product & Market Strategy
- Develop clear, insight led positioning and messaging for products and propositions, ensuring they resonate with B2B buyers and differentiate BCS in the market.
- Gather market, customer and competitor insights and work with Product to turn these findings into recommendations that shape product development, pricing and go‑to‑market strategy.
- Define and evolve customer personas, decision buying units, user needs and end-toend journeys.
Go to Market (GTM)
- Lead cross functional GTM planning for new product launches, feature and proposition updates — ensuring alignment between Product, Marketing and Sales.
- Identify target segments, craft value propositions and design product centric campaigns and content that drive awareness, adoption and revenue.
- Develop and maintain compelling product narratives, ensuring consistency across all touchpoints.
- Plan and implement lead generation automation as part of the GTM strategy.
Sales Enablement
- Create and maintain high impact sales enablement materials including pitch decks, product information portal, case studies etc.
- Partner with Sales to strengthen pre-sales and sales journeys, improve conversion and identify opportunities to enhance product understanding.
Customer Engagement & Lifecycle
- Shape product adoption and retention strategies, onboarding content and continuous value communications.
- Analyse user behaviour and customer feedback to identify ways to improve lifetime value and reduce churn.
Performance, Insights & Reporting
- Monitor lead generation, product performance, campaign outcomes and market trends; use data to refine GTM strategies and future activity.
- Inform product roadmap decisions by communicating market demand, customer pain points and competitive threats.
Collaboration & Governance
- Work collaboratively with Product, Sales, Marketing and external partners to ensure cohesive execution and a unified product story.
- Ensure all materials and GTM activities comply with UK GDPR, PECR, DMCCA 2024 and the CAP Code.
- Maintain high editorial and brand standards across all product communications.
Continuous Improvement
- Continuously look for ways to improve processes, insights, GTM execution and cross-team collaboration.
- Role model BCS values and actively contribute to our mission and purpose.
Who are we looking for?
- Bachelor's degree in Marketing or Communications.
- Or Chartered Institute of Marketing post graduate diploma
- Proven experience in a marketing or related role, ideally gained over 3 years experience and exposure.Strong understanding of digital marketing tools and platforms (Google Ads, Social Media Ads, SEO, email marketing, etc.).
- Proven track record in developing and delivering go-to-market plans
- Experience using marketing automation tools (e.g., HubSpot, Salesforce Marketing Cloud).
- Experience in working with sales teams to support lead generation and conversion (e.g. MQL)
- Familiarity with analytics tools (e.g., Google Analytics) and using data to inform decisions
- Understanding of branding and creative processes.
- Experience working in membership, charity or not for profit environment.
- Previous experience in IT or technology sector (desirable).
- Experience using CRM systems, ideally Salesforce.
- Excellent communication and interpersonal skills.
- Ability to analyse data and translate it into actionable insights.
- Creative thinking and problem-solving skills.
- Strong organisational skills with the ability to manage multiple campaigns or projects simultaneously.
- Ability to contribute to strategic planning.
- Confident in digital marketing delivery across multiple channels.
- Understanding of brand management principals.
- Ability to lead and manage a team.
- Awareness of budgets and ability to manage spend effectively
- Adaptability, flexibility and innovation.
- Understanding of membership organisations and how they operate
- Understanding of the IT or technology sector
- Awareness of regulatory compliance requirements relevant to the role
- Understanding of GDPR and Data Protection requirements
- Some offsite visits to clients, partners and suppliers may be required
- Travel to other BCS offices may be required
- Some out-of-hours working including weekends may be required (but are very rare).
BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.
BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.
All applicants must be eligible to work in the UK upon application.
PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.
In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.
No recruitment agencies please.
How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:
(a) Your area(s) of expertise & qualifications;
(b) Your experience and suitability for the role
We look forward to hearing from you!
What we offer
- Hybrid working
- 9-day fortnight (team/role dependant)
- Group Personal Pension Plan
- 23 days holiday per year, increasing up to 27 days with service
- Birthday leave
- Paid Christmas office shutdown
- Private Medical Insurance and/or Health Cash Plan
- Life assurance (x4 salary)
- Income protection
- Enhanced maternity/paternity leave
- Free BCS membership
- Reimbursement for professional membership (role dependant)
- Holiday buying scheme
- Financial wellbeing support
- Peer recognition scheme
- Unum Help@Hand (including access to EAP, online GP consultations, wellbeing support, retail discounts and more)
