Vacancy: Senior Key Account Manager
| Job title: | Senior Key Account Manager |
|---|---|
| Salary: | Up to £65,000 per annum |
| Location: | Field based with travel to London and Swindon offices |
| Contract Type: | Full-time, permanent |
This is a high impact, commercially driven role responsible for owning and growing BCS’s NHS portfolio, a substantial book of business spanning NHS Trusts, Integrated Care Boards (ICBs), NHS England, NHS Digital successor bodies, and associated public sector health organisations. The post holder is BCS’s most senior day to day relationship owner for these accounts and is expected to operate with authority and credibility at senior NHS leadership level.
Key responsibilities:
NHS Portfolio Ownership
- Own and manage BCS’s NHS and public sector health account portfolio, covering NHS Trusts, ICBs, NHS England directorates, and associated bodies.
- Maintain deep, up-to-date knowledge of each account’s digital strategy, workforce priorities, budget cycles, and key decision-makers.
- Serve as BCS’s senior point of commercial accountability for the NHS portfolio, ensuring consistent delivery and client confidence.
- Maintain detailed, structured account plans for all tier-1 and tier-2 accounts, reviewed and updated on a quarterly basis.
- Track NHS budget cycles, procurement windows, and framework agreements to ensure BCS is positioned at the right time in every buying process.
Senior Stakeholder Engagement
- Build and sustain strong relationships at multiple seniority levels within NHS organisations: Chief Digital and Information Officers (CDIOs), IT Directors, Heads of Digital Workforce, Learning & Development leads, and procurement teams.
- Lead Quarterly Business Reviews (QBRs) and executive briefings that demonstrate BCS’s impact on NHS digital workforce outcomes and align on future priorities.
- Navigate the complexity of NHS stakeholder landscapes, including multiple decision-makers, committee-based procurement, and politically sensitive environments.
- Act as the client’s internal advocate within BCS — ensuring the NHS voice shapes how BCS develops and delivers its products and services.
- Engage with NHS England’s digital workforce team and ICB-level workforce leads to position BCS as a system-level partner, not just a Trust-by-Trust supplier.
Revenue Growth & Commercial Performance
- Own and exceed an annual revenue target covering renewals, upsells, cross-sells, and new product expansion across the NHS portfolio.
- Identify and pursue growth opportunities across BCS’s full portfolio: professional IT certifications (including BCS qualifications and digital skills accreditation), corporate training, eLearning, FEDIP membership, and organisational digital skills assessments.
- Develop tailored commercial propositions that connect BCS’s offer to NHS digital workforce strategy priorities, presenting compelling business cases in the language of NHS outcomes and value for money.
- Lead contract negotiations with confidence, including framework call-offs, multi-year agreements, and volume-based licensing, ensuring strong commercial terms for BCS.
- Manage the full account-based sales cycle, including pipeline development, forecasting, and close planning through Salesforce.
- Work with BCS’s marketing and bid teams to respond to NHS procurement exercises, tenders, and framework applications where required.
Strategic Account Planning
- Produce and maintain insight-driven account plans that map each NHS client’s digital workforce strategy to BCS’s solutions, identify revenue opportunities, and flag commercial risk.
- Identify whitespace opportunities within the NHS — Trusts, ICBs, or functions not yet engaged with BCS — and develop targeted outreach strategies in collaboration with the wider sales team.
- Contribute to BCS’s NHS sector strategy by feeding back market intelligence: client needs, commissioner priorities, competitor activity, and emerging digital skills demands.
- Support BCS’s position on NHS procurement frameworks, ensuring the organisation is properly listed, compliant, and actively engaged with framework managers.
Retention & Risk Management
- Proactively manage renewal pipelines across the NHS portfolio, ensuring no contract is lost through late engagement or poor planning.
- Identify at-risk accounts early — particularly those affected by NHS restructuring, budget pressures, or leadership change — and implement targeted recovery plans.
- Monitor satisfaction, NPS, and service delivery performance, working with BCS operations and delivery teams to resolve issues promptly.
- Maintain accurate, real-time CRM records in Salesforce to support forecasting, pipeline health reporting, and senior management visibility.
Sector Profile & Thought Leadership
- Represent BCS at NHS and health informatics sector events, conferences, and forums (e.g. HETT, NHS ConfedExpo, Digital Health Summer/Winter Schools).
- Build BCS’s profile within the NHS digital and health informatics community, including engagement with FEDIP, BCS Health, and relevant professional networks.
- Contribute to thought leadership activity — supporting BCS content, policy positioning, and sector commentary relevant to NHS digital workforce development.
Internal Collaboration
- Work cross-functionally with BCS Marketing, Product, Learning Solutions, Group Operations, Finance, and Bid teams to co-ordinate NHS activity and improve client outcomes.
- Share NHS market intelligence and client insight with product and policy teams to inform BCS’s health sector roadmap.
- Support and mentor less experienced KAMs engaging with NHS or public sector accounts.
Who are we looking for?
- 5 GCSEs including Maths and English at Grade 4–9 or equivalent
- Degree-level education or equivalent professional experience preferred
- Professional qualifications in sales, account management, or public sector procurement advantageous (e.g. Challenger Sale, SPIN, APMP)
Essential:
- Significant, demonstrable experience in a senior Key Account Manager or Strategic Account Manager role within a B2B environment
- Proven experience managing and growing accounts within the NHS or wider UK public sector — this is a non-negotiable requirement
- Strong track record of managing a complex, high-value portfolio with direct revenue responsibility
- Experience engaging and influencing at NHS senior leadership level: CDIOs, IT Directors, Heads of Digital Workforce, and senior procurement leads
- Demonstrable experience navigating NHS procurement frameworks (e.g. NHS SBS, CCS, G-Cloud, or equivalent)
- Proven ability to manage long, complex sales cycles in a public sector environment, including committee decisions and multi-stakeholder buying processes
- Experience meeting or exceeding commercial targets within an NHS or public sector account base
- Proficiency in Salesforce or equivalent enterprise CRM; strong command of Microsoft 365
Desirable:
- Experience in the IT training, digital skills, professional certification, or workforce development space within the NHS
- Knowledge of FEDIP, BCS Health, or the health informatics professional community
- Experience supporting or contributing to tender responses and NHS procurement bids
- Existing network of senior NHS digital and IT contacts across Trusts and ICBs
- Understanding of NHS digital transformation programmes: frontline digitisation, Electronic Patient Records (EPR), and digital workforce strategy
- NHS stakeholder navigation
- Public sector procurement
- CDIO / CIO engagement
- Complex deal management
- Framework agreements
- Portfolio ownership
- Revenue accountability
- Strategic account planning
- Consultative selling
- Workforce development insight
- Tender bid awareness
- Cross functional influence
- Exceptional written and verbal communication, able to write compelling proposals, executive summaries, and business cases in NHS-appropriate language
- Confident presenter and facilitator; comfortable leading QBRs and senior NHS stakeholder meetings
- Commercially sharp, understands value for money in a public sector context and can frame BCS’s offer accordingly
- Highly organised; able to manage a large, complex NHS portfolio across multiple organisations simultaneously
- Patient and resilient, NHS procurement cycles are long and relationships take time; the post holder must sustain momentum and engagement throughout
- Credible and trustworthy in how they represent BCS, NHS stakeholders engage with people, not just organisations
- Collaborative with internal teams; able to orchestrate BCS resource behind a client need without always having direct authority
- Strong understanding of the NHS structure: NHS England, ICBs, NHS Trusts, and how digital decisions are made at each level
- Working knowledge of NHS procurement routes, framework agreements, and the public sector procurement rules that govern NHS buying
- Understanding of the NHS digital workforce agenda: the Digital Workforce Strategy, frontline digital skills, the DDAT (Digital, Data and Technology) profession framework, and FEDIP
- Awareness of BCS’s role in the NHS and health informatics sector, including BCS Health and FEDIP
- Understanding of IT professional certifications, digital skills qualifications, and workforce development products relevant to NHS digital teams
- Awareness of NHS budget structures, financial pressures, and the value-for-money requirements that shape NHS buying decisions
- Strong working knowledge of CRM platforms (Salesforce preferred) and pipeline management discipline
- Regular travel across the UK to NHS Trust sites, ICB offices, NHS England meetings, and sector events
- Full UK driving licence required
- Flexibility to work outside standard office hours to attend NHS events, conferences, and networking activities
- Some overnight stays required for multi-day NHS engagements, BCS events, or sector conferences
- May be required to obtain or maintain relevant NHS information governance or data security awareness accreditation
BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.
BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.
All applicants must be eligible to work in the UK upon application.
PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.
In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.
No recruitment agencies please.
How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:
(a) Your area(s) of expertise & qualifications;
(b) Your experience and suitability for the role
We look forward to hearing from you!
What we offer
- Group Personal Pension Plan
- Hybrid Working
- 27 days holiday per year, plus bank holidays
- Birthday leave
- Paid Christmas office shutdown
- Private Medical Insurance and/or Health Cash Plan
- Life assurance (x4 salary)
- Income protection
- Enhanced maternity/paternity leave
- Free BCS membership
- Reimbursement for professional membership (role dependant)
- Holiday buying scheme
- Financial wellbeing support
- Peer recognition scheme
- Unum Help@Hand (including access to EAP, online GP consultations, wellbeing support, retail discounts and more)