Social Media: Legal Issues for Businesses

Date: Tuesday 8 May 2012

Time: 7.30pm

Location: Room WI-LR14, Wilberforce Building, University of Hull | Map

Cost: Free to members and non-members

Speaker: Dai Davis


How to recognise, minimise and avoid the legal and contractual risks of Social Media in your business. The use of Social Media has been growing not just by individuals but also by businesses. Businesses are increasingly using Social Media themselves as a marketing tool. However individuals within those businesses are also using Social Media for business as well as personal use. Social Media sites are designed to be 'easy-in'. But are they as easy to terminate?

Social Media is used in many walks of business. Not only in personnel and recruitment, but also in marketing, promotion and advertising. What are the consequences of that use? What are the social, contractual and legal risks involved in using social media sites? How can they be identified and minimised? How should they be addressed? This talk briefly examines how social media, which is one example of cloud computing, can be adopted and the dangers avoided on a practical level.

Dai will talk not just about Social Media in an employment situation, but also in the context of other Social Media sites such as Second Life and Facebook.

Speaker info:

Dai is a Technology Lawyer. He read Physics at Keble College, Oxford and took a Masters Degree in Computing Science at the University of Newcastle-upon-Tyne before qualifying as a Solicitor. He is a qualified Chartered Engineer and Member of the Institution of Engineering and Technology (IET). Having previously been national head of Intellectual Property law and later national head of Information Technology law at Eversheds, he is now the principal in his own sole practice Percy Crow Davis & Co.

Dai advises clients on intellectual property rights and licensing; computer and technology law matters. Dai also has considerable experience advising businesses on high-tech product liability, product recall and product safety issues.
Dai is an active member of the Society for Computers and Law in the United Kingdom and has been Chairman of its Northern Branch and a member of the Council of that Society.

Dai is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. Dai is the convenor of the International Electro-technical Committee TC56 - Legal Advisory Working Group (IEC TC56 being the organisation which is responsible for drafting international maintainability and dependability standards).

Dai Davis is a partner at his own law firm Percy Crow Davis & Co as well as a Chartered Engineer. He is also an active member of the Information Systems Security Association and is therefore well placed to speak on these issues.

Dai can be contacted on 07785 771 8721 or at

Presentation (PDF)