Come and see and listen to our experts as they explain and demonstrate the magic of AI+Data+CRM+Trust.



Jude Umeh - Director of AI Business Strategy at Salesforce

Panel Members:

  • Dr Fatos Berisha - Global AI Technical Advisory Lead at Salesforce
  • Ravi Raj - Senior AI Advisory Technical Architect at Salesforce
  • Angel Casado Hidalgo - AI Technical Architect at Salesforce
  • Femina Sanghvi - Experience Design Director at Salesforce


6:30pm - Hybrid event begins
8:00pm - Presentation ends Networking with refreshments for those attending at BCS London
9:00pm - Event ends


Have you heard of Salesforce AI? Salesforce is using AI for the enterprise with its Einstein 1 platform for predictive and generative AI to provide customers with the right information at the right time in the right context.

In this day and age of generative AI, the focus is very much on how to ensure the responses are accurate, trust worthy and responsible.

Focus is on:

  • AI - predictive and generative
  • Data - harmonised and unified for CRM
  • CRM - full customer 360
  • Trust - with a unique trust layer

Come and see and listen to our experts as they explain and demonstrate the magic of AI+Data+CRM+Trust.

Our events are for adults aged 16 years and over.

BCS is a membership organisation. If you enjoy this event, please consider joining BCS. You’ll be very welcome. You’ll receive access to many exclusive career development tools, an introduction to a thriving professional community and also help us Make IT Good For Society. Join BCS today

For overseas delegates who wish to attend the event, please note that BCS does not issue invitation letters.


BCS is following government guidelines, and we would ask attendees to continue to follow these guidelines:

Northern Ireland:

This event is brought to you by: London Central branch, London North branch and London South branch

Hybrid event: AI + Data + CRM + Trust
Date and time
Wednesday 27 March, 6:30pm - 9:00pm
BCS, The Chartered Institute for IT
Ground Floor, 25 Copthall Avenue
This event is sold out