Webinar: BCS Author Webinar Series 2025 - An hour with Jonathan Hunsley & Debra Paul, authors of Business Architecture

Discover how business architecture bridges strategy and execution to drive effective, customer-focused, and outcome-driven change.

Event Overview

In a world of constant change, aligning business strategy with effective execution is a major challenge — and a critical success factor. Business architecture provides the blueprint to bridge that gap, ensuring that change is not only well-structured and aligned, but also delivers real value for the organisation and its customers.

In this practical and thought-provoking webinar, Jonathan Hunsley and Debra Paul will explore the evolving discipline of business architecture, and how it can be used to drive strategically aligned, outcome-focused transformation. Whether you’re new to the field or looking to sharpen your approach, this session will offer clarity, structure, and practical guidance drawn from extensive real-world experience.

What you’ll learn:

What business architecture is — and why it matters
How to align strategy, capabilities, and change delivery
Techniques to model and communicate business architecture effectively
The role of the business architect in enabling successful transformation
How to deliver value-focused, customer-centric change

Who should attend:

Business architects, business analysts, enterprise architects, change professionals, and anyone involved in shaping, delivering, or supporting strategic business change.

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