Vacancy: Brand Manager

We are looking for a Brand Manager who will be responsible for promoting and championing our brand purpose and mission. They will deliver an integrated programme of marketing activity that attracts new and existing audiences to see and engage with our brand - building awareness, engagement, advocacy and influence.

Role responsibilities:

• Develop a deep understanding of BCS’ customers, market, and value propositions. Analyse customer trends and behaviours and apply segmentation and customer insight to profile audience types accordingly.
• Recommend and implement short and medium-term programmes of activity, delivered via multiple channels, that build brand awareness, engagement and advocacy, supports achievement of business objectives and enhances the overall brand experience for members and non-members. 
• Brand Identity Management - Own and refine the brand’s visual and verbal identity, ensuring consistency across all internal and external touchpoints. Manage and evolve brand guidelines and templates in line with strategic growth objectives.
• Tone of Voice & Messaging - Develop and maintain a clear, consistent tone of voice that resonates with our audience. Collaborate with content creators, copywriters, and external partners to apply the voice across campaigns, digital channels, and customer communications.
• Campaign Development and Creative Oversight –Act as the lead in cross functional team for BCS brand campaign delivery -support and oversee brand integration across marketing campaigns and customer experience. Guide creative direction and approve assets to ensure consistency and impact across the organisation including Community and Marketing managers to self serve where appropriate and guidance when required.
• Social Media Strategy – In partnership with marketing managers develop and execute a multi-platform social media strategy. Aligning closely with the BCS Content Strategy – content will be: audience focused, engaging, and performance-driven. Partner with marketing managers, content and policy teams to maintain a strong, presence on channels including LinkedIn, Instagram, X, that supports the wider business objectives and revenue attainment.
•  Ensure brand building activity is timed and planned in tune with what is happening in the market and our customers’ needs and wants, supporting BCS in achieving its brand growth and business objectives.
• Responsible for monitoring latest marketing trends and channels and recommending new and innovative ways to engage key audiences with our brand.
• Maintain and grow brand affiliations and partnerships to increase attraction, awareness, and perceived relevance. Negotiate and manage sponsorship and partnership opportunities.
• Lead the delivery of the events strategy and growth of flagship events to ensure they effectively communicate the BCS brand and engage our communities while delivering against key business objectives and ROI.
• Develop strong working relationships with teams and individuals that directly affect the Brand purpose of Making IT good for society such as the Digital Marketing Specialists, Marketing Community, Press Office, Policy team, Member Groups and IT.
• Coach and mentor direct report(s) & wider team members on brand marketing, identifying learning and development opportunities and champion best practice;
• Manage marketing budgets, ensuring effective allocation of budget to optimise reach, conversion to sale and ROI with our target audiences to achieve business objectives.
• Measure and report on the performance of all brand marketing activity, assessing against product acquisition goals and key performance indicators (KPIs) agreed with the Head of Marketing.
• Ensure all marketing out puts are in compliance with: UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code.
• Continually look at ways to make improvements to systems, processes and procedures.
• Flexibility is required of all job holders to adjust responsibilities as required from time to time by their Line Manager/Divisional Director.
• Strive to live the BCS’ values and support our purpose.
• The content and reporting lines detailed in this job description may be reviewed and changed from time to time to reflect organisational requirements.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

No recruitment agencies please.

How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:

(a) Your area(s) of expertise & qualifications;

(b) Your experience and suitability for the role

We look forward to hearing from you!

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