Vacancy: Director of Marketing & Brand

The Director of Marketing and Brand is responsible for shaping and delivering a strategic marketing approach that strengthens BCS’s reputation as the professional body for the tech profession, grows membership, contributes to the growth of commercial income, and supports the Institute’s mission to make IT good for society.

Role responsibilities:

Strategic Leadership

• Develop and deliver a comprehensive marketing strategy, associated channel strategies and operational activity plans aligned to BCS’s purpose and strategic objectives.
• Act as a senior advisor to the Executive on marketing and brand.
• Lead and inspire a multidisciplinary marketing and brand team.

Brand

• Be the custodian of the BCS brand, responsible for brand identity and positioning, consistency, equity and awareness, employee and BCS Community alignment, performance monitoring and brand development.
• Develop and deliver the BCS brand strategy and manage its execution across all channels.
• Protect and enhance the BCS brand, positioning it as the authoritative voice for the tech profession.
• Develop brand awareness and shape how audiences view the brand.
• Foster repeat purchases and advocacy, increasing the number of customers/members who recommend the brand.

B2C Membership & Engagement Growth

• Working with the B2C Marketing Manager and Director of Membership & Volunteer Engagement, drive growth, retention, and engagement across individual and organisational membership.
• Develop segmented, insight-led campaigns for students, professionals, employers, and partners.
• Work closely with Membership Engagement, Product, and Policy teams to drive acquisition and progression pathways.

B2B

• Working with the B2B Marketing Manager and Executive Director, Sales, drive commercial growth, retention, and engagement across employer and training provider audiences.
• Oversee the development and implement of a high performing demand and lead generation plan and its measurement, along with segmented and insight led campaigns
• Oversee all marketing led sales enablement activities.
• Develop a communications and engagement strategy for BCS’ channel partners.

Events

• Lead the BCS events strategy and its execution.
• Ensure event investment clearly contributes to the BCS corporate and marketing strategies to grow the membership base and to grow commercially.
• Develop an annual events programme working closely with colleagues from Membership Engagement and Sales.

Digital, Content & Campaigns

• Work closely with Membership Engagement, Corporate Communications, Policy and Product teams, contribute to BCS’ content strategy including publications, research, events promotion, and member communications – utilising content assets in a content marketing strategy.
• Use data and analytics to continuously improve engagement and campaign effectiveness.

Stakeholder & Internal Engagement

• Collaborate closely with Membership & Volunteer Engagement, Product, Sales, Corporate Communications and Policy.
• Build strong relationships with external partners, sponsors, and stakeholders.

Governance, Budget & Performance

• Manage marketing budgets with strong governance and value-for-money focus.
• Establish KPIs and report impact to the Executive leadership team.
• Ensure compliance with charity governance, brand, and data protection standards.

Leadership & Collaboration

• Provide inspirational leadership by upholding BCS values, setting clear expectations, and leading by example to coach and develop others toward excellence.
• Lead, develop, and motivate a team responsible for marketing & brand across BCS and role model cross functional collaboration across senior leaders.
• Foster a continuous improvement mindset by encouraging innovation, challenging the status quo, and supporting learning and development within the team.
• Model flexibility and adaptability by remaining open to change, supporting others through transitions, and maintaining focus on outcomes.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

No recruitment agencies please.

How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:

(a) Your area(s) of expertise & qualifications;

(b) Your experience and suitability for the role

We look forward to hearing from you!

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