Vacancy: Head of marketing & communications

We are recruiting for a Head of Marketing & Communications to join our Membership Marketing division, in a permanent capacity, working full-time at our Swindon offices located on key transport links in the town centre.

About the role

The Head of Marketing & Communications is accountable for the development and delivery of the strategic marketing plan for the Institute, supporting the acquisition, engagement and retention of IT professionals, non-IT professionals in digital roles and organisations, as well as volunteer recruitment and engagement activities. This role will also include responsibility for growing our professional registers and promotion of the Chartered pathway.

Managing a team of marketing specialists, the Head of Marketing and Communications will work closely with the Director of Membership & Registrations, the Director of Corporate Engagement, Head of Community, Head of Content, and the central marketing and communication teams in order to deliver to identified KPIs – timely and within budget. This is a collaborative team who work flexibly with a ‘can do attitude’, always thinking ‘how could this be better?’.

Key responsibilities:

• Responsible for all aspects of the Institute Marketing department, implementing comprehensive marketing strategies to support innovation and growth;
• Lead a small team of marketeers in identifying the latest trends and technologies affecting our industry and customers in different specialisms within IT and strategic vertical sectors;
• Work with the Membership & Product team to successfully segment the market with different audience personas and customer groups, developing targeted value propositions and approaches;
• Plan, own and implement integrated digital campaigns to generate leads and drive acquisition for individual members and organisations;
• Work closely with the Director of Communications to develop a member and volunteer communications plan, using different channels and tools to drive participation;
• Develop partnership / account-based marketing campaigns for enterprise customers and strategic partners;
• Create and own marketing plans for professional registrations, member CPD and corporate partnerships;
• Develop retention and engagement strategies for members and volunteers;
• Create and lead an events and content programme (BCS-run and internal) to support acquisition and engagement;
• Oversee the management of member and volunteer communications and campaigns across different channels to drive active participation;
• Work in partnership with the brand team to ensure our brand programme supports Institute objectives;
• Measure and report performance of campaigns and assess against goals (ROI and KPI);
• Collaborate with internal teams to optimise user experience;
• Evaluate and improve the customer experience across multiple channels and touch points;
• Lead and manage a team of highly skilled marketing professionals providing guidance, feedback, and support;
• Control budgets and allocate resources appropriately;
• Develop strong working relationships with key BCS teams across the business; in particular those with a strong dependency on the success of marketing activity;
• Support and promote the BCS values of do the right thing, one team, make things better, make things happen and being human;
• Continually looking at ways to make improvements to systems, processes, and procedures;
• Flexibility is required of all job holders to adjust responsibilities as required from time to time by their Line Manager/Divisional Director;
• The content and reporting lines detailed in this job description may be reviewed and changed from time to time to reflect organisational requirements.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.