Vacancy: Marketing Executive

We are looking for a Marketing Executive who will support the Marketing Managers (B2B and B2C) in the planning and delivery of campaigns targeting both business and consumer audiences. The role focuses on promoting BCS products and services, driving acquisition, engagement and growth, and ensuring consistent messaging across all channels.

Role responsibilities:

• Develop a deep understanding of the BCS strategy and product offering, customers and market.
• Implement marketing plans that are delivered via multiple channels, to build awareness, increase visits to the BCS website, generate sales leads, optimise conversion to sale and increase customer engagement and retention.
• Assist in the creation and delivery of sales enablement materials including video case studies, brochureware, electronic sales aids, product information platform updates.
• Create communications and workflows using CRM solutions including but not limited to Salesforce and HubSpot. Good copywriting and HMTL 5 skills would be advantageous.
• Delivery and optimisation of digital marketing activity including programmatic display, Google Ads, LinkedIn Advertising and LinkedIn Sales Navigator.
• Monitor and report on the effectiveness of all marketing campaigns and activity against agreed targets. Use metrics to guide decision-making and optimise future efforts.
• Ensure all communications messaging supports the overarching brand message and campaign themes.
• Ensure all marketing out puts comply with: BCS brand guidelines, UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code.
• Develop strong working relationships with BCS teams across the business; particularly those with a strong dependency on the success of marketing activity.
• Communicate clearly, work effectively with others, and contribute to team objectives.
• Champion BCS values by embedding them into daily work, fostering a positive culture, and encouraging others to do the same.
• Demonstrate a continuous improvement mindset by seeking opportunities to enhance processes, performance, and outcomes.
• Remain flexible and adaptable in response to changing priorities, challenges, and work environments.
• Embrace change positively and support others through periods of transition.

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

No recruitment agencies please.

How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:

(a) Your area(s) of expertise & qualifications;

(b) Your experience and suitability for the role

We look forward to hearing from you!

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