Vacancy: Marketing Manager B2B

We are looking for a Marketing Manager B2B responsible for developing and executing integrated marketing campaigns that drive lead generation, sales enablement and optimize customer lifetime value across our B2B and channel audiences. Collaborating closely with sales colleagues to consistently improve and evolve the pre-sales and sales journey of employers and training providers to ensure BCS is clearly identifiable as the IT professional development partner of choice.  

Role responsibilities:

• Plan and implement comprehensive marketing strategies to increase brand awareness, drive traffic and optimize high quality lead generation in our chosen markets across various channels.
• Manage the execution of marketing campaigns, from concept to delivery across the full marketing mix. Analyse performance metrics to optimize acquisition funnel conversion.
• Manage digital marketing channels including email marketing, programmatic and retargeting display, SEO/SEM, PPC  and other digital platforms.
• Conduct market and customer research to understand trends, competitors and customer behaviour. Develop and evolve personas, customer journeys, insights and recommendations based on data-driven analysis.
• Develop content that resonates with the target audience. Oversee the production of marketing and sales support materials including: brochures, leaflets, pitch decks, video case studies, Product information cards, event materials , social media posts, emails and advertisements.
• Develop and optimize pre & post sale persona based nurture campaigns to increase audience engagement and maximize customer life time value. 
• Working in partnership with sales colleagues develop ABM strategies to acquire and grow strategic clients.
• Manage marketing budgets, ensuring effective allocation of budget to optimize reach, conversion to sale and ROI with our target audiences to achieve business objectives.
• Collaborate cross-functionally with sales, product and other internal and external partners to ensure cohesive marketing efforts.
• Maintain and enhance brand image and messaging, ensuring consistency across all marketing materials and platforms.
• Monitor and report on the effectiveness of marketing campaigns and tactics. Use metrics to guide decision-making and optimize future efforts.
• Ensure all marketing out puts are in compliance with: UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code. 

BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.

BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.

All applicants must be eligible to work in the UK upon application.

PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.

In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.

No recruitment agencies please.

How to apply: Please apply by submitting your CV to careers@bcs.uk along with a cover note answering the following questions:

(a) Your area(s) of expertise & qualifications;

(b) Your experience and suitability for the role

We look forward to hearing from you!

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