2008 Lecture

"Target Earth"

The lecture was held in London on 19 February, Manchester on 20 February and Glasgow on 21 February 2008. The speaker was Dr James Martin, Author, Business Leader and Social Entrepreneur.

Watch the lecture

The lecture can be watched online at www.iet.tv.


The problem of global warming is now widely known about. There are 12 megaproblems, like global warming, which must be urgently dealt with.

All of these have potential solutions, but most of them are largely ignored. It is desirable to set targets so that we can measure the progression towards solutions. If we deal with these megaproblems in time, the 21st century could bring a magnificent future.

About the Film

The Meaning of the 21st Century
A film by Dr James Martin
Narrated by Michael Douglas

We are at an extraordinary crossroads of human history. Our actions, or failure to act, during the next 20 years will determine the fate of the Earth and human civilization for centuries to come. This is a make-or-break century.

Humanity's demands for affluence are growing rapidly, and there are massive problems in the decades ahead. The public is aware of some of the effects of global warming and climate change, but there are many other megaproblems, some more dangerous or debilitating.

The good news is that there are solutions. If we are able to make the planet work, as shown in this film, we face a magnificent future. If we fail, we could be headed for a new Dark Age. This film portrays a realistic assessment of how we can deal with the problems of the 21st century.

Shot in High Definition, it shows outstanding scenes of natural beauty and environmental challenges. Innovative in its approach, the film prompts its audience to think about how cooperation around the world and exciting technologies are providing answers. Whether the future is bleak or filled with unimaginable opportunity, depends upon education and political will.

First with his book, and now with this film, James Martin rallies today's young people to be given the confidence to transform their lifestyles, the environment and Homo sapiens itself.

He inspires us with visions of extraordinary futures and civilizations more magnificent than anything yet conceived. But we must learn to understand this century and play its complex game. We must develop the political will to transform our world rather than wreck it.

Young people everywhere need charts of the worldscape ahead. They, collectively, will be responsible for the greatest transition in human history.