Disruptive Technology....Winning against the odds!!

Thursday 19 March 2015

1.45pm - 5.00pm

The Library of Birmingham, Centenary Square, Broad Street, Birmingham, B1 2ND


Harvard Business School professor Clayton M. Christensen coined the term disruptive technology. In his 1997 best-selling book, "The Innovator's Dilemma," Christensen separates new technology into two categories: sustaining and disruptive. Sustaining technology relies on incremental improvements to an already established technology. Disruptive technology lacks refinement, often has performance problems because it is new, appeals to a limited audience, and may not yet have a proven practical application. (Such was the case with Alexander Graham Bell's "electrical speech machine," which we now call the telephone.)

Christensen points out that large corporations are designed to work with sustaining technologies. They excel at knowing their market, staying close to their customers, and having a mechanism in place to develop existing technology. Conversely, they have trouble capitalising on the potential efficiencies, cost-savings, or new marketing opportunities created by low-margin disruptive technologies.

ThoughtWorks will open the event by taking an objective look at some of the innovative software and hardware solutions of the past few years which have revolutionised business processes and increased customer engagement with brands, exploring what makes them different, why they have had success to date and touching on some of the victims of their success. Also, what’s next? Some simple ideas and innovations that are going to be part of our everyday life in the near future.

Alan Flower will bring together his personal experiences to discuss how he feels new technologies allow organisations to disrupt their industry, and how on its own, new Technology is not disruptive.....but how you apply it that can bring disruption.

Rob Pickering will cover the essential principles to building adaptive architectures and how HomeServe are aligning their strategy to cope with disruptive technology.

  • 1.45 Doors open - Refreshments & Networking
  • 2:15 ThoughtWorks - "It will never take off!".....Disruptive solutions that are winning against the odds.
  • 3.00 Refreshments & Networking
  • 3.30 Alan Flower - How to implement new Technology.....without it being disruptive.
  • 4.15 Rob Pickering - Can your Architecture take a punch?...
  • 5:00 Close

Matt is a Digital Strategy Consultant at Thoughtworks, Matt has been a digital obsessive for over 10 years and has worked at major retail and financial companies in Senior IT positions, always seeking to challenge slow, over governed and regularly unsuccessful methodologies for Product innovation/Project Delivery. The desired goal to
improve speed to market, get a leap on the competitors and to establish platforms for the future

Alan Flower is regional Chief Technologist for Europe, Middle East and Africa (EMEA). Alan has a background of 30 years in the global software and IT industry. With a strong track record in the creation of innovative new solutions and building successful businesses around them. Alan Flower is a Fellow of the British Computer Society.

Rob Pickering is currently Head of Architecture at HomeServe. Rob has extensive experience in technology strategy and implementation in the manufacturing, retail and financial services sectors. In his current role, Rob is defining the systems strategy and leading the architecture definition of a large global group wide systems replacement programme.