In July one of BCS’ most successful webinars saw our expert panel considering the impact of digital technologies, business architecture and solution development approaches on the role of the business analyst. The conclusion was that there are some tough questions to answer. So what value do BAs add – and what should they add? This is a live 30-minute debate – with 15 minutes for the panel to take questions at the end.


Chair: Christina Lovelock

Christina Lovelock is an experienced BA leader and champions entry level BA roles, she is currently chair of the BA Apprenticeship standard review. She is active in the BA professional community, attending and regularly speaking at events. In 2019 she co-authored the BCS book, Delivering Business Analysis: The BA Service Handbook.

Debra Paul is the Managing Director of Assist Knowledge Development, a training and consultancy company specialising in business analysis and business architecture. Debra co-authored the publications, Business Analysis, Agile and Business Analysis, Business Analysis Techniques and Delivering Business Analysis. Debra conducted doctoral research into the role of the business analyst and developed the Business Analysis Service Framework.

Linda Parker has been a successful business analyst for nearly 30 years, in manufacturing, finance and the more recently the public sector. For her, the role never grows old, her avid interest in other people and keenness to learn and improve means she loves being a BA.

David Beckham founded ChuDo Consulting in 2019, creating a business focused on developing the BA role and assisting people through change at a corporate or individual level. After being diagnosed with Parkinson’s Disease in 2010 at the age of 43 David gravitated toward training and development of others, developing a learning syllabus and creating a learning community within his UK team.

David continues to influence the Business Analyst profession as a thought-leader and passionate advocate of the role and the benefits it gives to organisations everywhere. Since 2015 David has been developing a series of seminars focussing on his recent experiences following his diagnosis and regularly speaks on the positive power of change both on a professional and personal basis.

Webinar: Do Business Analysts add value?
Date and time
Wednesday 25 November, 12:30pm - 1:30pm
This event is sold out