• Home /
  • Webinar: BCS Author Webinar Series 2026 - AI-powered product management with Sallie, Filip and Kevin

Join us for a deep dive into AI-powered product management with Sallie Gregory, Filip Hendrickx and Kevin Brennan

Event Overview

This webinar will explore how AI tools are helping digital product managers to save time, optimise task management, and unblock bottlenecks in the discovery, development and delivery of new features. Participants will gain practical insights from first-hand experiences and learn how to avoid key pitfalls in the shift to AI in product management.

What you’ll learn:

The session bring the authors of Digital Product Management together to discuss how they’re benefiting from AI in their every day work, including coverage of:

  • The synthesis of AI and data in discovery and research for competitive intelligence – how AI assistance supports analysis of user interviews and support tickets (avoiding hallucination risks!).
  • The impact of AI in development – reducing time to develop requirements documentation, iterate Proofs of Concept, and enhance speed and reliability product/feature validation.
  • The influence of AI on products and service – how AI is enhancing teaching (with caveats!).
  • The impact on prioritization and stakeholder communication – how AI supports scoring and ranking of features, and drafting feedback and summaries for sharing (ensuring the human layer!

Who should attend:

Product Managers, Business Analysts, Project Managers, Software Developers and other IT Professionals interested in increasing their effectiveness in digital product discovery, development and delivery.

Agenda (outline):

  • Introductions
  • DPM today – why AI is a necessity, not a novelty.
  • Key tools applicable to key product management tasks – and the pitfalls you may face.
  • Tips on prioritising your AI approach and how to get started today!
  • Q&A
  • Close
Webinar: BCS Author Webinar Series 2026 - AI-powered product management with Sallie, Filip and Kevin
Date and time
Tuesday 28 April, 1:00pm - 2:00pm
Location

Webinar
Price
Free