SEO specialist 
You're a hidden hero as an SEO specialist, working behind the scenes to ensure well-crafted websites get the recognition they deserve. After all, what's the point in having a great website, if no one sees it? You're an essential player in the digital game, using strategies like keywords, content enhancement and quality link-building, to connect businesses with potential customers.
Career outlook...

SEO analyst
SEO strategist
SEO director
Where do I start?

Hone your SEO skills with our BCS content creator apprenticeship — a vital step for professional growth in this field

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Top 3 skills
  • Persistence: embrace SEO's journey to conquer search engine peaks — growth doesn't happen overnight
  • Adaptability: algorithms change, and you need follow the trends to keep websites at the top of the search list
  • Empathy: you need to understand and relate to your audience, to craft content that speaks their language